Training Day: Multimodal methods for analysing social media – 15th May 2013


Are you interested in social networking sites, blogs and forums, but not sure how to analyse them? In this one-day seminar we introduce a multimodal approach to the study of representation and communication in digital environments. Looking at a range of platforms and genres and using qualitative methods we demonstrate how to analyse even the smallest design features of sites and pages and their social effects. We attend to a wide range of modes available and used in these environments, including image, layout, writing, colour, moving image, and speech; and to their meaning potential.

The approach brings together visual, linguistic and rhetorical analysis. Looking at concrete examples, our leading questions are:

  • Who are the social actors here?
  • What are the multimodal resources that they have available for designing a social environment?
  • What are the potentialities and constraints of these resources? How do the actors use these resources?
  • What does the social environment that they construct look like?

This event is organised in association with the EU-funded International Research Staff Exchange Scheme, “Global Perspectives on Learning and Development with Digital Video-Editing Media: Qualitative Inquiries in Everyday Lives of Marginalized Young People” (DIGIT-M-ED).

**Please note this is a repeat of the session held on 11th December 2012

Date and location

10:00-15:30, 15th May 2013, at the London Knowledge Lab

Registration and fees:

To book a place please visit the online registration site
UK PhD students £20, All other delegates £40

One response to “Training Day: Multimodal methods for analysing social media – 15th May 2013

  1. Pingback: Training Day: Multimodal methods for analysing social media | Global Perspectives on Learning and Development with Digit@l Video-Editing Media·

Comments are closed.