This workshop will focus on eye tracking and multimodality.

The aim of the workshop is to give an overview of different ways in which eye-tracking methodology can be used in research on multimodality. In particular, we will explore reception of multimodality, i.e. the way multimodal messages are perceived by the users. Various application areas associated with the use of eye-tracking methodology will be illustrated and will include:

• newspaper design

• teaching materials

• information graphics

• advertisement

• medical information

There will be opportunities to view demonstrations from various projects and reflect on, question and discuss participants’ experiences. Finally, general debate on methodological approaches will be invited, for example: Why to study multimodality from a reception perspective? How can we eye tracking in multimodal research and in visual communication? What are the possibilities and limitations of eye tracking methodology?

This workshop is aimed at doctoral and new career researchers interested in developing their understanding of how multimodality can be studied empirically from a recipient perspective.

Facilitator: Dr Jana Holsanova (Lund University)

Venue: London Knowledge Lab, 23-29 Emerald Street, London, WC1N 3QS
Fees: Phd students – £20, all others – £40. Please book a place at the online registration page